I wanted to share 5 ways to stand out in an oversaturated market because so many people use a crowded marketplace as their excuse not to pursue their passion.
In starting a blog a few months ago, I was definitely late to the blogging game. I would be lying if I said I didn’t try to talk myself out of it by saying that no one reads blogs anymore, or that there are already SO MANY BLOGGERS. I didn’t start trying to grow my Instagram until the end of last Summer, and by then the platform was already super saturated. It could have been easy to not even try, but you can never expect to accomplish anything with that mentality. I’m using social media as an example, but this can apply to anything.
Over the past few months, I’ve come up with a few tips to stand out:
1. Be Yourself
I know it sounds cliche, but if you’re going to stand out you have to be yourself. It’s so easy to get caught up in what everyone else is doing or to follow trends. That might work for a while, but to create a lasting brand you have to focus on what makes you unique. Even though there are zillions of mom bloggers out there, I have my own experiences and strengths that give me a different perspective than other moms. Instead of trying to blend in, stand out by sharing the things that make you different. Maybe it’s your style, your sense of humor, your work background or a difficult experience that you went through. Use those things to help you connect with your audience.
When I first started doing sponsored posts, I said yes to everything. Getting free stuff was so exciting, and I was so shocked that companies were sending me free products that I didn’t even consider turning them down. I’ve thought a lot about my personal brand lately, and now I only say yes to collaborations that make sense. I don’t post anything that I don’t LOVE, or that I wouldn’t buy myself. Because my time is so limited, I don’t do collaborations that aren’t worth my time. I also try to steer clear of certain collaborations that everyone is doing. I know it sounds weird, but saying no is so important when it comes to standing out.
3. Be consistent
In any business, you need to be consistent to be taken seriously. In my case, that means posting consistently (5-7 times a week). I’ve also been working on staying consistent with my branding. I never wanted to be one of those people who chose their outfits and outings based on the them of their feed, but I finally caved. It seems so trivial, but it’s all part of creating your brand. You want people to see a photo or graphic, and know that it’s yours. It’s so hard to stand out if you’re aesthetic isn’t consistent.
4. Don’t Pay Attention to What Everyone Else is Doing
I’ve been guilt of having FOMO, or comparing myself to others more times than I can count. Social media allows us to scroll through a feed of photos that can instantly make you feel like a failure. I see people who seem to always be on vacation, have perfectly clean houses and seem to be growing their following so much faster than me. They say comparison is the thief of joy, and that couldn’t be more true (also when I say they I mean Theodore Roosevelt, but that’s not the sexiest reference). Now, anytime I start to feel a pang or jealousy I just completely push it out of my mind. I don’t even allow myself to think about it because it doesn’t matter what anyone else is doing. I’m on my own journey, and all I can do is push forward.
5. Go Above and Beyond
This one is so important, and this can apply to any industry. If you’re lucky enough to get a campaign with a great company (especially if you’re just starting out) you should be putting in 110%. I see so many people half-assing campaigns and taking mediocre photos. Don’t ever be one of those people who does the bare minimum just to collect a check. Instead, work on building relationships and making sure the work you do is memorable. Send the company extra photos, or do more than is required. Always try to leave a lasting impressions so that a company is more likely to want to form a lasting partnership with you instead of just doing a one-off collaboration.
That’s all folks! I hope these tips are helpful!